New! Three content boxes-"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"-highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective.More than forty maps, plus updated tables and graphs.New! Coverage of cultural and political forces affecting business.Forty cases, many updated, plus eight comprehensive cases, integrated throughout the book.Pustay illustrate how successful managers must function in a competitive world. In the third edition of their internationally popular text, Ricky W. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology. From supply chains to retail outlets, business activities are increasingly wired and global.
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